Princess was founded in 1994 in Breda, Netherlands. Princess aspires to make your daily (household) tasks easier to process, so you will have the remaining time to yourself; time for things that matter, such as keeping up with family & friends, quality time. After all, daily life keep us occupied more than enough. Our products will help you with your household tasks; they bring comfort, more fun and relief. You will also find that our products bring you and your loved ones together; take for example our fun cooking products, like baking plates, raclette sets, cheese fondues & waffle irons.

Today, Princess is part of the Smartwares Group and offers a wide range of different household appliances. We offer more than 180 different products across 20 categories! Our assortment varies from jug kettles to vacuum cleaners, but we also offer aerofryers, multi cookers, baking plates and a lot more. Princess appliances are sold in over 63 countries; with many households worldwide using Princess products.